A new framework to measure intuitiveness in decision problems

Alvaro Machado Dias, Adrian Van Deusen, Luiz Roberto G. Britto Britto


Intuition in decision-making is often seen as a set of heuristic or holistic mental processes applied to decision problems hen they exceed cognitive capacity, or whenever there is a will to achieve a solution that does not exhaust cognitive resources. In this regard, to date it has been solely treated as a  ersonal and frequently solipsist tendency. This paper tests whether different types of problems carry different degrees of intuitiveness’ and whether it would be possible to produce a realistic experimental model of such problems. To cope with both demands, standardized stimuli (mostly IAPS figures) were used to model decision problems as conflicts (approach-avoidance, approach-approach, and avoidanceapproach conflicts). Intuitiveness was argued to be inversely related to arousal, as measured by GSR levels. several solutions to methodological problems involving decision-making designs in the environment of the software BioExplorer were created. Kruskal-Wallis and Mann-Whitney-Wilcoxon tests were used to rank problems. According to our analyses, ap-av conflicts are by far less intuitive than av-ap, and av-av (p <.0001). The latter two are not very different in this regard (p = .5712). 

Palabras clave

decision-making; intuition; electrophysiology; uncertainty

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DOI: http://dx.doi.org/10.14349/sumapsi2013.1142

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